Good writing, bad writing
My boss and I were laughing at work over the outrageously bad writing on a restaurant website. Here's a sample from the "Mise-en-scène" (I've heard of mise-en-place in a restaurant kitchen, but geesh):
Apocrypha’s fare and libation are presented by servers whose ethereal timing ensures both comfort and elegance. Hailing from a variety of places and with a shared passion for fine dining, they present the meal with a subtle precision and an acute attention to detail which seamlessly fuses together all the elements of the Apocrypha dining experience.
It's hard to know where to begin to skewer the lack of punctuation and basic grammatical understanding, not to mention pretentiousness.
On the other hand, Sunday's NYT Book Review had a review of Kevin Henkes's latest kids book, which was beautifully written. It captured everything that I love about his work: "Henkes’s best books are good for you the way art is good for you, as opposed to the way right-thinking lesson plans are."
Labels: writing
